YesJulz has made a name for herself in recent time and her popularity across Snapchat and Twitter has certainly generated both adoration and criticism. The social media maven teamed up with 2 Chainz‘s CEO Millionaires brand and will be releasing a capsule package this weekend as part of the annual Small Business Saturday holiday sales rush.
Born Julieanna Goddard, YesJulz revealed details of her and 2 Chainz’s business venture for the capsule release with the Los Angeles Times. Coupled with YesJulz’s #NeverNotWorking social media campaign, the budding entrepreneur hopes this initial collaboration blossoms into future endeavors.
“I really admire 2 Chainz and how he uses his platform and how he’s not your typical CEO,” said YesJulz to the Times. “The clothing is just a reminder of that and Never Not Working is the perfect partner in a sense because it’s also about inspiring people to work hard to become what they want to be.”
The pieces on sale include a hoodie, a crew neck shirt, a hat and a notebook that are all adorned with YesJulz and 2Chainz’s respective branding. The idea came to fruition after a chance dinner by the extremely busy individuals morphed into a conversation about releasing a joint fashion collection.
After teasing the release earlier this month at California’s ComplexCon, fans will be able to support the venture with their money on Nov. 26.
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